Ben's Original unveils inclusive packaging
4.9 (667) · € 32.99 · En Stock
Mars Foods is rolling out a new pack design for its Ben’s Original brand, in a move designed to “create a more inclusive future while maintaining its commitment to producing the world’s best rice”. The packaging features the new “Ben’s Original” brand name on the same orange background, to “help shoppers easily find their favorite product”. The change will be rolled out across its entire portfolio of plain and flavoured ready-to-heat rice pouches, dry rice
Ben's Original - We listened. And we learned. We understand the inequities that were associated with the name and face of the Uncle Ben's brand and have committed to change. We will
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