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Is $1.5 billion too much? Nope. Here's why.
Does Michael Jordan own the Air Jordan brand? - Quora
I Hate Advertising - by The Science of Hitting
Nike: The Complete History and Strategy
Michael Jordan Is the Highest-Paid Athlete, Yet the Most Underpaid, by Luay Rahil, Thoughts And Ideas
How J Balvin convinced Jordan Brand he was the real deal
TIL that Nike had conditions before giving rookie Michael Jordan a record contract: Either be rookie of the year, or average 20 ppg, or be an all star, or sell $4 mill
Michael Jordan And Nike: Everything To Know About The Brand
How Michael Jordan Turned $94 Million Into $2.5 Billion
Michael Jordan Has Made Over $1 Billion From Nike — The Biggest Endorsement Bargain In Sports
They were a third-rate in basketball- Despite making over $1 billion from Nike, Michael Jordan was actually hesitant to sign with the iconic brand
Copy of analysis of marketing plan of nike and michael jordan
Is Michael Jordan the World's Best Marketer?, by Ash Jurberg
Copy of analysis of marketing plan of nike and michael jordan
Does Michael Jordan own the Air Jordan brand? - Quora
Michael Jordan's Signed Air Jordan Sneakers Set $2.2 Million Record - WSJ