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Weetabix has refreshed its look for its Original and flavour products, championing the locally grown British wheat used in the products and the community of farmers who are responsible for growing it. With all of Weetabix’s wheat sourced from within 50 miles of the Weetabix Mills, the makeover shines a spotlight on farmers, allowing consumers to learn more about the amazing people and stories behind their favourite cereal. It comes as a result of extensive
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