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The Coca-Cola Company maintains the longest continuous relationship with the Olympic Movement, having sponsored the 1928 Olympic Games in Amsterdam, and every Games since.
Coca-Cola extends as Olympic sponsor in China deal to 2032, Retail News, ET Retail
Olympics brings on its first beer brand as a global sponsor — Budweiser's AB InBev, Sports
Being an Olympic sponsor is a disadvantage' says former Coca-Cola UK marketing boss
The Coca-Cola Company
BBC News - Canadian lessons on ambush marketing for London 2012
Sponsors of the International Olympic Committee – Polski Komitet Olimpijski
Olympics sponsors put on alert as research questions World Cup impact
Being an Olympic sponsor is a disadvantage' says former Coca-Cola UK marketing boss
CELEBRATING A HISTORIC PARTNERSHIP: HOW COCA COLA IS SUPPORTING THE SPECIAL OLYMPICS WORLD GAMES BERLIN 2023
Coca-Cola Showcases 'Power of Unity' at 2022 Special Olympics USA Games - News & Articles
Partnership: Georgia Sports Hall of Fame - Coca-Cola UNITED
Sochi Olympics sponsor Coca-Cola wants to share a Coke, but not with gay people, The Independent
StartupTalky - The First Olympic Sponsor Was Coca-Cola Company #STFacts #StartupFacts #cocacola #olympics #sponsor #1stOlympicSponsor #advertising #brandpromotion #marketing #game #business
Vintage Coca-Cola Pins Official Sponsor Of The Olympic Games
Winter Olympics Sponsor Smackdown: Red Bull vs. Coke