Shrinkflation: Oreo Fans Claim Cookie Has Less Filling, Company Responds
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Popular cookie brand Oreo, which has a history of over 100 years, is under the suspicion of "shrinkflation", where the product volume is reduced while the price is kept the same or increased.
Mondelez, the US-based maker of the Oreo cookies, told the Journal that it has tried a number of strategies recently to offset the rising costs of cocoa and sugar, such as offering fewer discounts and shrinking package sizes.
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