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Uncle Ben's considering new 'visual identity' for products amid Aunt Jemima rebranding

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Mars Inc., which owns Uncle Ben’s, said on Wednesday that it was looking into the possibility of updating the rice brand’s image.
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Uncle Ben's considering new 'visual identity' for products amid Aunt Jemima rebranding

EPISODE 131: REBRANDING AUNT JEMIMA & UNCLE BEN'S