Uncle Ben's to rebrand as Ben's Original, 2020-09-23
4.7 (571) · € 36.50 · En Stock
MCLEAN, VA. — Mars, Inc., which in June said it would evolve the Uncle Ben’s rice visual brand identity after a push from its consumers and associates to do so, has announced the brand now will be known as Ben’s Original. Mars said the move signals the brand
Move signals the brand's ambition to create a more inclusive future.
Uncle Ben's Rice Has New Name 'Ben's Original' & Logo After Criticism Over Racial Imagery - theJasmineBRAND
Mars Food Announces the Uncle Ben's® Brand Will Change its Name to Ben's Original™
We listened, we learned, we're changing…' Uncle Ben's rebrands to more 'inclusive' Ben's Original
Mars Foods rebrands Uncle Ben's rice as Ben's Original
Palmetto Cheese: Founder's BLM comments may have cost Costco presence
Uncle Ben's Rice Drops Racist Imagery, Gets New Name
We listened, we learned, we're changing…' Uncle Ben's rebrands to more 'inclusive' Ben's Original
Mars loses face of Uncle Ben in rebrand as Ben's Original - CMO Australia
Food Affairs
